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What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Lifetime Customer Value (LCV) to answer this question.

How will your business continue to show your customers love this month and all year long? Remember that marketing is all about building relationships, and this is the perfect opportunity to show your customers how much you care. 

Nonprofit leaders continue to face the ongoing challenges of fundraising in an increasingly competitive market. But the most recent “Nonprofit Leadership Impact Study” from NonProfitPRO shows that when NPOs have an intelligent strategy, things go much better. While the study covers leadership issues ranging from staffing to board management, many findings tie directly into marketing communications.

Opportunities to talk about your business and brand are all around you. With these five brand awareness tips, you'll be well on your way to getting your business in front of new eyes and building brand loyalists for life! 

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at five considerations for creating standout mail pieces.

When it comes to online marketing, infographics are extremely valuable. Though they may seem difficult to create, they don’t have to be. Follow these five simple steps the next time you want to create the perfect infographic to grow your brand.

When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.

The new year brings with it a whole new set of challenges for small business professionals. However, by taking intentional steps, you can set yourself up for success, no matter what may come your way throughout 2022.

Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These places are called “hot spots.” Once you know them, you can reap huge benefits by using that knowledge to maximize those spaces.

Pivoting is a natural part of every marketing strategy, no matter how big or small your brand. Here’s to a creative 2022 filled with your best marketing campaigns yet!

Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way you can. One of these ways is by eliminating any duplicates your mailing list may contain, especially since these duplicates may be costing you more than you might think.

We’re less than a month from the beginning of 2022, which means it’s time to come up with a game plan for your marketing efforts in the new year.

If you aren’t sure where to start, leave it to us - the professionals! Take your idea and brainstorm with experts so you can come up with the perfect direct mailer this holiday season.

Think of the influencer like the peanut butter to your jelly. They already have a following, and they’re willing to help spread the word about your product or service. Check out these ways to leverage influencer marketing for your business. 

Sometimes the key to success is simply stepping back to evaluate and taking time to recharge. It may seem counterintuitive, but studies have shown that taking a break can lead to increased productivity. Remember to take your time this holiday season to produce your best efforts!

Curiosity is a human trait that can help grab the attention of your audience, customers both new and old. As a marketer, understanding these human mannerisms and characteristics can help you succeed.

Now is the time to take charge of your marketing efforts to reach your customers in their year-end shopping efforts. Plus, it’s the perfect time of year to show your customers you care, which will undoubtedly build strong relationships for the new year. 

If you’ve been sitting on the same exact branding for the past 20 years, it may be time to think about a refresh. But before you go rushing into a rebrand, check out these tips to update your look while still maintaining your core identity. 

How will you show your customers how much they mean to you? After all, without them you wouldn’t be in business! Make sure that whatever you decide to do, you do it from the heart.

Your customers are the reason you continue to exist today. Show them how much they mean to you by investing in genuine relationships with them, and you’ll be surprised at how much they’re willing to help you in return.

Every marketing campaign can’t be a home run, but every marketing campaign can be a learning experience. Read on to learn how you can learn from your marketing experiences and pivot to ensure continued success.

Email marketing doesn’t have to be scary, but it can be scary good! Stick to these basic email marketing rules and your campaign is off to a hauntingly good start.

You were already on the minds of your customers, now it’s time to solidify your place on their hearts. Print materials, like stickers, to help get there today.

While you may think that marketers and football players are far from alike, that’s not exactly true. There’s actually a ton to learn from the sport of football.

The changing season is a great reminder to freshen things up with your marketing plan. Now is the time to get creative and try new things before the holiday season arrives.